Special Topic Courses – Fall 2025 Department of Communication, Journalism and Film
COM 370-02 ADVOCACY COMMUNICATION IN DIGITAL AGE Tuesdays, 5:30pm – 8:20pm, William Healey
Digital and social media have evolved to touch almost every business line in the business of sports. The platforms, strategies, and tactics behind the efforts in digital media span from marketing, public relations, communications, sales. The required understanding of the core aspects of digital media allows synthesization of audience and goal identification tying it to strategy and tactics with measurable goals and outcomes. Weekly discussions and reflections will introduce case studies, podcasts, and articles. The culmination of the learned elements will be shown through class-based projects centered on running social media for an event, team, organization, or brand and developing a uniquely creative campaign.