The specialization focuses on media convergence and how digital technologies shape how media content is produced, distributed, and accessed.
The specialization consists of the following coursework:
Core Course Selection for Mass Media and Social Media Communication (5 course units)
- COM 103: Introduction to Communication Theory
- COM 117: Introduction to Film Studies OR COM 118: Introduction to Television Studies OR COM 242: Interpersonal Communication OR COM 265: Emerging Communication Technologies OR COM 292: Health Communication
- COM 172: Introduction to Media Communication OR COM 201: Social Media: History, Theory, Practice
- COM 372: Theories and Effects of Media Communication
- COM 390: Methods of Communication Research and Analysis OR COM 385: Intercultural Communication
Specialization Electives (4 course units)
- COM 117: Introduction to Film Studies (if not taken as a core course)
- COM 118: Introduction to Television Studies (if not taken as a core course)
- COM 172: Introduction to Media Communication (if not taken as a core course)
- COM 201: Social Media: History, Theory, Practice (if not taken as a core course)
- COM 209: Broadcast Journalism
- COM 220: Editing for Social Media (Formerly COM 370)
- COM 240: Public Speaking in Business and Government
- COM 241: Argumentation and Debate
- COM 242: Interpersonal Communication (if not taken as a core course)
- COM 261: Introduction to Public Relations
- COM 265: Emerging Communication Technology (if not taken as a core course)
- COM 269: Introduction to Audio Production
- COM 271: Film and Society
- COM 280: American Political Communication
- COM 292: Health Communication (if not taken as a core course)
- COM 310: Theories of Persuasion
- COM 325: Writing for Film and Television
- COM 345: New Media and Health Communication
- COM 369: Advanced Radio and Audio Production
- COM 370: Special Topics in Communication: Advocacy Communication in the Digital Age
- COM 371: Strategies of Public Relations
- COM 380: News in Our Lives Today
- COM 385: Intercultural Communication
- COM 415: International Communication
- COM 441: Organizations and Leadership
- COM 487: Student-Faculty Advanced Research
- JPW 320: Social Media Strategy
Communication Studies Electives (3 course units)
Select three communication courses:
- Students must complete three COM electives for the major. Any COM course may be taken to fulfill this requirement. Students may also count up to one unit each of Internship (COM 399) or Independent Study (COM 391) as electives.