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Branding Strategies & Social Media Webinar

Want to learn about the behind-the-scenes work of “cool” branding personalities? Join the FREE webinar on March 23 from 5:30-6:30pm EDT. Register today: http://bit.ly/2U7M4Gg

“Novel Corona Virus: Updates and Prevention” Webinar Recording

TCNJ Department of Communication Studies hosted a webinar, “Novel Coronavirus: Updates & Prevention” last week. Chair and Associate Professor of Communication Studies Yifeng Hu moderated the webinar featuring an expert panel. In case you missed it, a recording is now available: https://youtu.be/HZ_1PAb9YZw

Advertising Sold by Machine?

On Monday, February 24th, 2020, the Department of Communication Studies hosted a campus-wide lecture entitled “Technology & Programmatic Advertising 101” in the library auditorium, presented by Alice Huiwen Yang, programmatic solutions consultant from Amazon. The event was part of Professor Xiaowen Xu’s Communication and Digital Advertising class. Attendees were mostly students majored in Communication Studies and Marketing.

RTF Alums Visit Senior Practicum Class

Members of the Senior Practicum class learned about breaking into careers in media production from three recent alumni on Wednesday, February 26th.  Emily Fuentes, Social Media Editor at Whistle (a Youtube channel for sports prodigies), Will Wykoff, Multimedia Specialist at Deborah Heart and Lung Center, and Grace Hill, editor, videographer and designer at Branding Shorts (a video production and creative agency), gave advice to the graduating seniors about finding work in social media marketing, advertising, and video production.

The First CommTuesday of the Semester

Members of the Student Advisory Board (SAB) for the TCNJ Communication Studies Department conducted a lively, well attended, session on February 25th at the first CommTuesday of the 2020 spring semester. The first CommTuesday of the decade was off to a great start with an informative session where topics ranged from internship opportunities, to interview strategies and experiences uniquely available to Communication Studies majors. A number of SAB members including seniors Kim Tang, Alexis Blacknik, Alana Adams, and Caroline Muccifori, each shared their varied and interesting internship experiences and answered some great questions from their peers in attendance. The goal of all who attended was to better communicate within the department the best practices that have been utilized to successfully obtain valuable internship opportunities on and off campus, during the school year and for summer internships. Each story shared provided strategies students could utilize to help land their dream communication job after graduation. 

Forget Dementia, Remember the Person

Dr. Yifeng Hu’s COM 345 – New Media and Health Communication class hosted Jeff Borghoff and Katrien Goethals as guest speakers on February 11, 2020. Diagnosed with Younger Onset Alzheimer’s Disease at age 51, Jeff is an alumni member of the National Early-Stage Advisory Group. Borghoff also works closely with the National Alzheimer’s Association and is a staunch advocate for Alzheimer’s research and awareness. Borghoff spoke to the class about life with dementia, policy for both patients and caregivers, research, and destigmitzarion.

Interactive Video Game, Fresh Start presented at The CUNY Games Conference 6.0

Chair of the Department of Communication Studies, Associate Professor Yifeng Hu and Assistant Professor of Interactive Multimedia Josh Fishburn presented Fresh Start: Process and Educational Impact of Creating an Interactive Video Game With Narrative Immersion to Educate First Year College Students about Mindful Drinking with Deanna Amarosa, a junior public health/communication studies double major, at The CUNY Games Conference 6.0 on January 16, 2020.

Dr. Yifeng Hu Researches a New Approach to Alcohol Education

Chair of the Communication Studies department, Dr. Yifeng Hu, has been working closely with Josh Fishburn, an assistant professor for interactive multimedia and several students from different disciplines on an interactive, narrative-based video game that aims to guide students through alcohol-related situations they may face throughout college.

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