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Communication Studies Virtual Showcase Recap

TCNJ’s Communication Studies Department held a highly successful Virtual Student Showcase in lieu of meeting in person for Accepted Students Day, April 19, 2020.

4-19-20 Virtual Student Showcase

Accepted Students are invited to our Student Achievement Showcase 4/19/20 11AM – 12:30PM, EDT, via Zoom. Check your email for your invitation, or contact Dr. Hu directly (hu@tcnj.edu) to receive a registration link. #TCNJCommStudies #SpringHasCOMM #TCNJoin

Branding Strategies Presentation Recap

On Monday, March 23rd, 2020, the Department of Communications Studies hosted a webinar entitled “Branding Strategies & Social Media” with guest lecturers Kelcey Zacarese, Ruowen Meng, and Allison Wong. The webinar is part of Professor Xiaowen Xu’s Communication and Digital Advertising course. Kelcey Zacarese is the Manager in Strategy & Social Insights and both Ruowen Meng and Allison Wong are Senior Analytical Brand Strategists for BAV Group, a global consultancy with expertise in consumer insights and brand marketing strategy. Attendees were mostly students majored in Communication Studies and Marketing.

Branding Strategies & Social Media Webinar

Want to learn about the behind-the-scenes work of “cool” branding personalities? Join the FREE webinar on March 23 from 5:30-6:30pm EDT. Register today: http://bit.ly/2U7M4Gg

“Novel Corona Virus: Updates and Prevention” Webinar Recording

TCNJ Department of Communication Studies hosted a webinar, “Novel Coronavirus: Updates & Prevention” last week. Chair and Associate Professor of Communication Studies Yifeng Hu moderated the webinar featuring an expert panel. In case you missed it, a recording is now available: https://youtu.be/HZ_1PAb9YZw

Advertising Sold by Machine?

On Monday, February 24th, 2020, the Department of Communication Studies hosted a campus-wide lecture entitled “Technology & Programmatic Advertising 101” in the library auditorium, presented by Alice Huiwen Yang, programmatic solutions consultant from Amazon. The event was part of Professor Xiaowen Xu’s Communication and Digital Advertising class. Attendees were mostly students majored in Communication Studies and Marketing.

RTF Alums Visit Senior Practicum Class

Members of the Senior Practicum class learned about breaking into careers in media production from three recent alumni on Wednesday, February 26th.  Emily Fuentes, Social Media Editor at Whistle (a Youtube channel for sports prodigies), Will Wykoff, Multimedia Specialist at Deborah Heart and Lung Center, and Grace Hill, editor, videographer and designer at Branding Shorts (a video production and creative agency), gave advice to the graduating seniors about finding work in social media marketing, advertising, and video production.

The First CommTuesday of the Semester

Members of the Student Advisory Board (SAB) for the TCNJ Communication Studies Department conducted a lively, well attended, session on February 25th at the first CommTuesday of the 2020 spring semester. The first CommTuesday of the decade was off to a great start with an informative session where topics ranged from internship opportunities, to interview strategies and experiences uniquely available to Communication Studies majors. A number of SAB members including seniors Kim Tang, Alexis Blacknik, Alana Adams, and Caroline Muccifori, each shared their varied and interesting internship experiences and answered some great questions from their peers in attendance. The goal of all who attended was to better communicate within the department the best practices that have been utilized to successfully obtain valuable internship opportunities on and off campus, during the school year and for summer internships. Each story shared provided strategies students could utilize to help land their dream communication job after graduation. 

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